User-Generated Content
Providing brands with authentic, first-person content that showcases the true essence of their products and services. Highlight how their offerings seamlessly integrate into real-life travel experiences, helping brands connect with their audience and enhance social media visibility. I created content with brands across the airline, banking, insurance, and travel-focused consumer products.
Strategic UGC & content creation
1. Short-form video
A concise 10–20 second video designed to capture the standout features of your product or service in an aesthetically refined and engaging way.
2. Long-form video
A detailed, narrated video that provides a first-person perspective of a service or demonstrates product features, highlighting unique selling points.
3. Photo Packages
A curated selection of high-quality photos showcasing your product or experience, designed to highlight key features and attract attention.
4. Photo + Video Bundle
A comprehensive package combining captivating photos and expertly edited videos, perfect for enhancing your marketing campaign.
5. Content Retainer
A set number of photos and/or videos produced on a monthly basis for consistent content creation, ensuring regular updates for your social media accounts.
6. Audit + Strategy
We conduct a thorough audit of your current social media presence and develop a tailored content plan that aligns with your brand’s vision.
Previous work
Jeton
Industry: banking
goal
Demonstrate how Jeton simplifies money management for travellers across multiple currencies.
Execution
A hook-driven video showing the app setup, virtual card creation, currency switching, and real-life travel use cases.
Solution
A video highlighting the frustration of leftover cash and the ease of managing payments through one app.
Campaign
The content was shared on Instagram to drive awareness and app adoption among frequent travellers.
LEVEL
Industry: airline
goal
LEVEL wanted to highlight the convenience of their pre-booking meal service for travellers.
Execution
A 30 sec narrated video, with smooth transitions, brought the booking process to life.
Solution
We created UGC that showed a first-hand, step-by-step experience of using the booking service.
Campaign
The video was shared on LEVEL’s Instagram, increasing service awareness.
Monos
Industry: luggage
goal
Highlight the functionality and smart storage capabilities of the Monos Carry-On Pro, with a focus on maximising space.
Execution
A clean, detail-led packing video showcasing the interior layout, built-in compartments, and how compression bags help organise clothing and optimise space.
Solution
A visually engaging packing sequence built around a relatable travel challenge — fitting more into a carry-on while staying organised.
Campaign
The content was used in paid Instagram ad campaigns, driving traffic directly to the Monos product page.
What are clients saying?
We are extremely pleased with the collaboration we established with Genalda. She was able to capture everything we had agreed upon in her content. Her work is exceptional—she is highly organized, scheduling the content in a way that perfectly suited our needs, and stayed in contact at all times to ensure the success of the partnership. The result was phenomenal: stunning images, exceptional quality work, and an impeccable finish.
Valentina
Community Manager
We’ve had the pleasure of collaborating with Genalda twice this year for our Branded Content Ad (BCA) Campaign, and it has been a fantastic experience. Genalda consistently goes above and beyond, creating extra UGC content and a blog post featuring Monos, which showcases her dedication and passion for her work. We appreciate her professionalism and look forward to future opportunities to work together.
Ros
Sr. Partnership Coordinator at Monos
Working with Genalda on promoting our Travel Planning Platform was an amazing experience. She’s very creative and really knows how to connect with her audience. We’re definitely planning to team up with her again in the future.
Andrea
Founder of MyTripAssistant
Ready to bring your vision to life?
Partner with us to create work that truly stands out and resonates with your audience.